The career I am going into is marketing. I found this marketing blog created by Seth Godin called seth godin's blog @ http://sethgodin.typepad.com/seth_blog/2012/02/horizontal.

I enjoyed this blog because it talked about vertical and horizontal marketing. The blog talked about how vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. The blog also talked about how horizontal marketing isn't a new idea. Horizontal marketing means creating a remarkable product and story and  setting it up to spread from person to person. Also in this blog they talked about if vertical marketing does not work use horizontal, but it could be a problem for some people because it requires giving up control and most marketers instinctively want control.

I chose this blog because because the career I am going into. I hope maybe some day I will have a blog out there of my own about marketing. So I can talk and discuss about certain topics that I enjoy.